Introduction

Choosing a platform for building a website is one of the most important decisions you'll make for your business. It's like choosing the foundation for a house. It determines whether you'll be able to expand your online presence freely or get stuck with technical limitations that will cost you customers and money.

According to research from 2024, as many as 78% of small and medium-sized businesses in Poland regret their platform choice within the first two years of operation. The most common reasons? Slow loading times, inability to implement advanced SEO and AEO features, or simply maintenance costs that spiralled out of control.

In recent years, new-generation platforms have emerged on the market: Framer and Webflow, which solve most of the problems of traditional solutions. They combine no-code simplicity with professional performance and design at a level that previously required custom coding.

In this article, we will compare the five most commonly chosen platforms for building websites in Poland: WordPress, Wix, Squarespace, Framer, and Webflow. We will examine them from the perspective of the Polish market, taking into account issues such as Polish language support, integration with Polish payment systems, and the specificity of local regulations and user expectations.

Whether you run a small or medium-sized service business, open a restaurant, or build a website for a tech startup, you will find specific information here that will help you make an informed decision. We will focus on what really matters: price, ease of use, SEO/AEO capabilities, performance, and scalability.

Selection Criteria - What to Pay Attention To?

Before we move on to a detailed comparison of platforms, it's worth understanding the criteria on which you should base your decision. Not every platform will work in every situation, and what works great for an e-commerce store may turn out to be completely unsuitable for a restaurant or a law firm.

The first criterion is the purpose of your site. A simple business card website has completely different requirements than an elaborate industry blog or an e-commerce store with hundreds of products. If you only need a few subpages with basic information and a contact form, there is no point in investing in a complex platform that requires long training. On the other hand, if you plan to publish content regularly, need advanced membership features or complex CRM system integrations, choosing a too simple platform will quickly become a limitation.

The level of technical advancement is another key factor. If you have no experience in website creation and do not plan to hire a developer, you should look for solutions with an intuitive "drag-and-drop" interface. However, if you understand and have a developer or a permanent agency that knows how to program, platforms offering much greater control over appearance and functionality are available to you.

Budget includes not only the cost of the platform itself but also hosting, domains, potential premium plugins, and future maintenance costs. Some platforms seem cheap in the basic package, but it quickly turns out that every additional feature requires purchasing an extension. Others are more expensive upfront but offer everything in the subscription price.

Performance and PageSpeed are not optional today but a necessity. Google has been rewarding fast-loading sites in search results for years, and users are mercilessly leaving sites that take more than 3 seconds to load. In the context of the Polish market, where some users still use slower mobile internet, every millisecond matters.

Scalability means the platform's ability to grow along with your business. Maybe today you only need a simple site with a contact form, but in a year, you'll want to add a blog, an online booking system, and integration with a loyalty program. Choosing a platform that you'll have to migrate from in a year is a waste of time and money.

Platform Overview - Comparison in a Table

To help you quickly get oriented, we've prepared a summary of the most important features of each platform. Please remember that these ratings are starting points for further analysis, not final verdicts.

WordPress is the undisputed leader of the Polish market with over 40% global share, but this popularity does not mean it is the best solution. It means that it is the oldest and most recognisable. Wix and Squarespace are platforms for people who treat the website as a digital business card, not a business tool - simplicity of use is paid for with poor performance and vendor lock-in. Framer and Webflow are new-generation platforms that combine no-code simplicity with professional performance and control over design at a level previously available only for large agencies with budgets for custom development. These are solutions for companies that treat their website as an investment, not a cost.

WordPress - market leader from childhood

WordPress is a system that needs no great introduction. If you have ever searched for information on creating websites, you have probably come across it. Its dominance in the Polish market results from several factors, but more and more companies are wondering whether this popularity is reason enough to choose this platform in 2025.

The biggest advantage of WordPress is the huge Polish community. This means not only thousands of tutorials and guides in our language but also easy access to Polish specialists who will help you in case of problems. Unlike foreign platforms, where technical support often ends with automated responses in English, with WordPress, you can find a local developer in virtually every large city.

The plugin library is the second big advantage. Want to add an online booking system? There's a plugin. Need integration with Przelewy24 or PayU? There are dedicated plugins by Polish developers. Want to implement advanced SEO support for Polish diacritics? Yoast SEO and Rank Math support the Polish language without any problem. This flexibility makes WordPress able to handle practically any type of site - from a simple business card to an extensive online store.

Full control over hosting is something you will especially appreciate in the context of GDPR and data storage. You can choose a Polish hosting provider, be sure that your customers' data is stored on servers in Poland, and in case of legal problems, you are dealing with a Polish company operating under Polish law.

But WordPress also has its drawbacks, which must be mentioned. The first is the necessity of regular updates. The system itself, plugins, and themes require continuous updating, because otherwise, you become an easy target for hackers. This means time, and if you don't feel comfortable doing this yourself, the cost of hiring someone to maintain the technical upkeep.

Security is your responsibility. WordPress is popular, so it is also a popular target for attacks. You must remember about regular backups, an SSL certificate, securing the admin panel, and monitoring suspicious activity. For many small business owners, this is unnecessary stress.

WordPress performance can be problematic. A site built on this system can be very fast, but it can just as easily load indefinitely. It all depends on the quality of the theme, the number of plugins, and the hosting configuration. Achieving a 95+ score in PageSpeed Insights on WordPress is possible, but it requires knowledge and a substantial commitment to optimisation.

For many Polish companies, WordPress is a natural first choice: it is known, has a huge community, and is 'safe'. But this popularity has its price: WordPress sites are often slow, require continuous updates, and are frequent targets for hacker attacks. In an era when PageSpeed is a ranking factor, and users leave sites that take longer than 3 seconds to load, WordPress is no longer the obvious choice.

When to choose WordPress? If you need a blog with regularly published content, an online store based on WooCommerce, a site requiring advanced custom functions (such as classifieds portals, membership systems, educational platforms), or if you simply want to have full control and not fear vendor lock-in. WordPress is also a good choice if you already have a local webmaster you trust or plan to hire someone to manage your site.

Wix and Squarespace - Simplicity for Beginners

Wix and Squarespace are platforms designed for people who want a professional-looking site without delving into the technicalities. Both solutions emphasise intuitiveness and speed of implementation, though they differ slightly in philosophy and capabilities.

Wix is a platform that gained enormous popularity thanks to aggressive advertising and a genuinely low entry barrier. The drag-and-drop system allows you to literally drag elements onto a page, and Wix ADI (Artificial Design Intelligence) can even generate an entire site based on a few questions about your business. In Poland, Wix has full language support, Polish templates, and integrations with local payment methods, making it an attractive option for small businesses.

The main drawback of Wix is performance. Sites built on this platform tend to load slower, which translates to poorer search engine rankings. Google PageSpeed Insights regularly punishes Wix sites with low scores, and users with slower internet connections may experience frustratingly long loading times. Additionally, once you've built a site on Wix, migration to another platform is almost impossible - you have to build everything from scratch.

Squarespace is a platform that primarily focuses on aesthetics. If you care about beautiful, minimalist templates and a cohesive, elegant look, Squarespace is hard to beat. It is the favourite platform of photographers, artists, architects, and other professionals in creative industries who want their portfolios to speak for themselves.

Squarespace's performance is noticeably better than Wix's. Pages load more smoothly, and mobile optimisation is at a very high level. The template system is more restrictive than in Wix - you have less freedom to arbitrarily move elements, but you have more certainty that you won't ruin the responsiveness and overall design coherence.

The drawback of Squarespace is the higher price and lack of full Polish language support. The admin panel is in English, although you can of course create site content in Polish. This may be a barrier for those not comfortable with an English interface. Additionally, some advanced features require more expensive plans, making the final cost higher than initially assumed.

For small businesses that need a simple showcase and don't mind performance, these platforms may suffice. But if your site is to be a sales tool, not just a digital business card, it's worth considering professional solutions.

When to choose Wix or Squarespace? If you run a small service business and need to quickly set up a professional-looking online presence. If you don't have the time or desire to learn the technical aspects of site management. If your budget is limited and you can't afford to hire a developer. Wix will be better if full Polish language support is a priority. Squarespace will work well if you work in the creative industry and need an elegant portfolio.

Framer - For Those Who Value Design and Performance

Framer is a platform that has gained enormous popularity in recent years among designers and creative agencies. Initially known as a prototyping tool, it has transformed into a full-fledged no-code platform for building production websites. And although it is not yet as recognisable in Poland as WordPress or Wix, it is worth taking a closer look at it.

Framer's Philosophy is based on combining simplicity with professional performance. The platform is rooted in the tradition of design tools like Figma, which means that if you've ever designed interfaces in such tools, you'll feel at home here. But even if not, the interface is intuitive enough that you can start creating functional sites after a few hours of learning.

The biggest asset of Framer is performance. Sites built on this platform regularly achieve scores of 94-100 points in Google PageSpeed Insights, on both desktop and mobile. This is not by chance. Framer generates clean, optimised code, automatically compresses images, and uses modern web technologies such as lazy loading and automatic code splitting. In practice, this means that your site loads lightning-fast, which directly translates into better Google rankings and higher conversion rates.

Animations and Interactions are another strong suit of Framer. What would require custom JavaScript in other platforms, you do in a few clicks here. Want elements to smoothly appear while scrolling? Elementary. Need advanced parallax effects or interactions on mouse hover? You have ready-made solutions. This makes sites built in Framer stand out with a modern, dynamic look.

Responsiveness in Framer is resolved with breakpoints, meaning full control over how the site looks on different devices. You can have completely different layouts for mobile, tablet, and computer, all managed in one place. For comparison, in many drag-and-drop platforms, responsiveness is automatic but limited. You get what the platform considers the best solution.

Integration with Figma is a feature that will be especially appreciated by agencies and clients. You can design a site in Figma, and then copy elements directly into Framer, where they become functional elements of the site. This significantly speeds up the process from design to implementation.

Automatic translation means translating the content on the website into other languages and setting up local subpages for multiple languages.

The CMS (content management system) in Framer is simple but sufficient for most uses. It works great for blogs, portfolios, product catalogues, or simple sites with dynamic content. It's not as advanced as the CMS in Webflow, but for 90% of projects, it’s entirely sufficient.

Drawbacks of Framer? Lack of Polish language support in the panel. Everything is in English, although you can of course create sites in Polish. A smaller community in Poland means finding a local specialist may be more challenging than with WordPress.

Who is Framer for? Startups that need a standout landing page. Companies prioritise performance and UX as key competitive advantages. Creative agencies that want to build beautiful, fast sites without writing code. It works great for landing pages, portfolios, product pages, restaurants, company blogs, and simple corporate sites.

Webflow - Professional Platform for the Advanced

Webflow is a platform that revolutionizes how we think about building websites without coding. It's a tool that gives you almost the same control as writing clean HTML and CSS, but in a visual interface. If Framer is a combination of Figma and a website builder, Webflow is a combination of a code editor and "drag-and-drop".

Webflow's Philosophy is based on the assumption that professionals need professional tools. This is not a platform for everyone. The learning curve is steep, and mastering all its capabilities can take weeks. But in return, you get control unmatched by any other no-code platform.

Best Design Control is Webflow's key feature. You have full access to CSS Grid, Flexbox, custom animations, transforms, filters, and everything modern web development offers. The difference is that instead of writing code, you manipulate these properties visually. This means that if you can imagine a layout or visual effect, you can probably build it in Webflow.

Webflow's CMS system is at an enterprise level. You can create complex data structures with relationships between collections, references, multi-reference fields, and conditional visibility. This makes Webflow great not only for simple sites but also for online magazines, catalogs, dynamic content portals, even simple web apps.

SEO and AEO in Webflow are simply best in class. You have full control over meta tags, Open Graph, schema.org markup, canonical URLs, 301 redirects, alt texts, semantic HTML, and everything else affecting positioning. Additionally, the platform automatically generates clean, semantic code loved by Google.

Performance compares to Framer - sites regularly score 95-100 points in PageSpeed Insights. Webflow automatically optimizes images, minimizes code, uses a CDN, and implements best web performance practices.

Hosting and infrastructure are included in the price. You get AWS hosting with global CDN, automatic SSL, automatic backups, and 99.99% uptime SLA. This means you don't have to worry about server-related technical issues.

Automatic translation means translating the content on the website into other languages and setting up local subpages for multiple languages.

Interactions and animations in Webflow are the most advanced of any no-code platform. You can create complex animations and build truly impressive interactive experiences.

Drawbacks? Steep learning curve - this is not a platform you will master over a weekend. Higher cost than competitors, especially if you need advanced plans. Lack of native Polish support - the panel is in English, documentation is in English, and the community is mainly English-speaking. Requires understanding of HTML/CSS concepts - although you’re not writing code, you need to understand what the box model is, positioning, z-index, specificity, etc.

Who is Webflow for? Companies with custom design requirements that don't want to look like a template. Agencies building sites for clients and needing maximum control. Projects requiring a complex CMS with content relationships. Medium-scale e-commerce. Corporate sites, campaign landing pages, marketing sites for SaaS applications, advanced portfolios, online magazines, and premium blogs.

Framer vs Webflow - Which to Choose?

Now that we've explored both platforms in detail, the question arises: which one to choose? This is a question we regularly hear from our clients at the Sinton Agency, as both platforms are professional, fast, and deliver great results.

Choose Framer if speed of learning and implementation is a priority. If you mainly need landing pages, portfolios, simple corporate sites, and blogs. If your budget is limited, Framer is significantly cheaper. If you value intuitiveness and don't want to spend weeks learning the tool. If you work in Figma and want a smooth workflow from design to production. If you don't need a very complex CMS with content relationships.

Choose Webflow if you need full control over every pixel and design aspect. If you're building complex sites with advanced CMS, e-commerce, or very custom features. If you have time to learn and want to master a tool that gives you maximum possibilities. If you're building sites for clients as an agency and need a white-label solution with client billing. If the project requires complex animations and interactions that are not achievable in any other no-code tools.

Our recommendation at Sinton Agency? We primarily (90%) use Framer and Webflow. These platforms meet our quality standards. We don't create sites on WordPress or Wix not because we can't, but because we know we can deliver a better product on modern platforms. Additionally, long-term maintenance costs are lower for our clients, especially for small and medium-sized businesses.

We choose Framer for 90% of our projects: landing pages, startup sites, service pages, and online stores (with Shopify integration). It’s fast in production, delivers great results, and is more budget-friendly for clients.

We reserve Webflow for larger projects: elaborate corporate websites, advanced CMS-based portals, and clients who need an absolutely unique design at the level of global brands.

Summary - Our Honest Recommendation

After analysing all these platforms and several years of experience building sites for Polish companies, it's time for honesty.

Don't Make the Mistakes of 78% of Companies

Earlier in this article, we mentioned that 78% of small and medium-sized companies in Poland regret their platform choice within the first two years. We've seen it firsthand. Clients come to us with slow WordPress sites, trapped in Wix with no migration option, and frustrated by maintenance costs that got out of control.

The most common scenario looks like this: you choose a platform because "everyone else does" or "it's the cheapest." You build the site (yourself or with a local freelancer). After a year, you realise the site takes 6 seconds to load, doesn’t appear on Google, and every change requires hours of work or additional costs. Then you start looking for a solution and realise you've wasted a year and several thousand złotych.

The Truth About Platforms in 2026

WordPress isn’t a bad choice; it's simply a choice from the past. The platform worked great 10 years ago when there were no alternatives. Today? If you don't have a dedicated technical team, WordPress is a constant struggle with updates, security, and performance. Yes, it can be fast. Yes, it can be safe. But it requires the time, knowledge, and money that as a small business owner, you'd rather invest in growing the business.

Wix and Squarespace are solutions that look attractive in advertisements, but the truth is brutal: slow sites don't sell. A PageSpeed of 40/100 is not "good enough." It's disqualification in the race for a customer. Every second over 3 seconds of loading is 40% of users leaving. With 1,000 monthly visits and a 5% conversion rate, you're losing 20 leads. If the average customer value is 2,000 złotych, you're losing 40,000 złotych a year. The cost difference between Wix and Framer? 200 złotych a year.

Framer and Webflow are new-generation platforms that solve all the problems of the solutions mentioned above. Performance from the box at 94-100/100. No maintenance. Professional appearance. Growth potential. It's not a "fad," it's a new standard the market leaders have already adopted.

What Should You Really Choose?

If your site is to be a business tool (not a business card), the answer is simple:

For 80% of companies: Framer. It's the ideal balance between simplicity, performance, cost, and capabilities. Landing pages, product pages, portfolios, business blogs, restaurant sites - everything works instantly and looks professional. Cost? 39-117 złotych per month, zero maintenance. Result? A site that generates leads doesn’t consume your budget.

For 20% of companies with very complex requirements: Webflow. Advanced CMS with relationships, extreme custom design, and complex animations. If Framer isn’t enough (and for most, it is), Webflow is the next step.

WordPress? Only if you have a dedicated technical team in the company or very specific requirements (like an extensive store with thousands of products) that no-code platforms don't handle.

Wix/Squarespace? If you truly, truly treat the site as an absolute minimum and consciously choose weaker performance for simplicity. But remember: a cheap platform is often the most expensive decision over 2 years.

Don't Wait Until It's Too Late

If you're at the stage of choosing a platform for your business, you now have a chance that 78% of companies missed: skip the frustration stage.

Don't build on WordPress to migrate in a year because the site is slow. Don't get stuck in Wix, because in another 18 months, you'll realise you need a feature that isn't there. Don't "save" 200 złotych a year to lose 40,000 złotych in lost leads.

Start right away with a solution that will work in one year, two, and five years.

At Sinton Agency, we have seen a lot of sites. We've seen what works and what doesn't. That's why 95% of our projects are built on Framer and Webflow. Not because we can't make them on WordPress (we can). Not because we are biased (we're not). But because we know that on modern platforms, we will deliver a better product in a shorter time, generating better results for your business.

Your site is not a cost. It's an investment in customer acquisition. And like any investment, it should generate a return. A fast, beautiful, professional site converts better than a slow WordPress with a $60 theme. This is not an opinion. This is a fact confirmed by hundreds of projects.

Don’t make the mistake of the majority. Choose a platform that will work for you, not against you.

Need Help Choosing or Building a Site?

Choosing a platform is just the beginning of the road to an effective website. At Sinton Agency, we specialise in designing and building sites on Framer and Webflow. These platforms combine beautiful design with lightning-fast performance and professional SEO/AEO.

We work with companies in Poland that want to stand out online and treat their site as a tool for acquiring customers, not just a business card. Every project starts with understanding your business goals; only then do we select technical solutions.

Whether you need a landing page for an advertising campaign, a comprehensive corporate site with a CMS, or a redesign of an existing site, we'll help you build something that works.